The Frame Theory Co. | Houston Photography

Our Privacy Commitment

The Frame Theory Co. ("we," "us," or "our") is committed to protecting your privacy and ensuring you have a transparent understanding of how we collect, use, and protect your personal information. This Privacy Policy explains our data practices for all clients, website visitors, and users of our services.

Please read this policy carefully. If you have any questions or concerns about our privacy practices, please contact us at support@theframetheory.co.

Information We Collect

Booking Information

When you create a booking with us, we collect your full name, email address, phone number, preferred session date and time, photography category preferences, and any special requests or messages about your session. This information is necessary to schedule and communicate about your session.

Payment Information

We do not directly collect or store credit card or sensitive payment information. All payment processing is handled securely by Stripe, a PCI-compliant payment processor. We may store limited information such as payment method type, last four digits, and transaction records for invoicing and records purposes. You may also have the option to save a payment method in your account for future transactions.

Account Profile Information

If you create a client account, you may add a profile photo, update your contact information, and store preferences. This data is stored in your private account and used to personalize your booking experience.

Website & Analytics Data

We use Google Analytics to understand how visitors use our website. This includes data such as pages viewed, time spent, device type, browser type, and general location (country/city level). This data is aggregated and anonymized and does not identify you personally. We use this information to improve our website and services.

Communication Data

When you email us, contact us through our form, or communicate through our client portal, we retain copies of those communications for customer service, record-keeping, and service improvement purposes.

Marketing Communications

When you create an account or book with us, you are automatically opted in to receive marketing emails about our services, promotions, and updates. You may opt out at any time by clicking the unsubscribe link in any email or updating your account preferences.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery - To schedule your session, send confirmations, reminders, and updates
Communication - To respond to your inquiries and provide customer support
Payment Processing - To process deposits, final payments, and generate invoices
Gallery Access - To provide you secure access to your photos and manage deliverables
Service Improvement - To analyze user behavior, troubleshoot issues, and enhance our website and services
Marketing - To send you promotional emails about new services, packages, and special offers (with your consent)
Legal Compliance - To comply with legal obligations, enforce our Terms of Service, and protect against fraud

Data Sharing & Third Parties

We do not sell, rent, or share your personal information with third parties for marketing purposes. However, we may share limited information with trusted service providers who assist us in operating our website and services:

Stripe - Payment processing and secure payment handling
Resend - Email delivery and transactional email services
Google Analytics - Website analytics and user behavior tracking (anonymized data)
Vercel Blob - File storage and delivery for your photos and documents

These service providers are contractually obligated to use your information only as necessary to provide services to us and are committed to maintaining the confidentiality and security of your data.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account login credentials.

Data Retention

We retain your booking and contact information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:

Booking Records - Retained for 3 years for accounting, legal, and service history purposes
Payment Records - Retained for 7 years in compliance with tax requirements
Client Gallery Access - Gallery links remain active for 90 days; after which you may request extended archival access
Deleted Accounts - Upon account deletion, personal information is removed except where we are legally required to retain it

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device that help us remember your preferences and track usage patterns.

Session Cookies - Expire when you close your browser; used to maintain your login session and form data
Persistent Cookies - Remain on your device for extended periods; used to remember your preferences
Analytics Cookies - Used by Google Analytics to track website usage and user behavior

You may control cookie settings through your browser preferences. Disabling cookies may affect the functionality of our website.

Your Data Rights

Depending on your location, you may have certain rights regarding your personal information:

Right to Access - Request a copy of your personal data that we hold
Right to Correction - Request that we correct inaccurate or incomplete information
Right to Deletion - Request deletion of your personal data (subject to legal obligations)
Right to Opt-Out - Unsubscribe from marketing emails and promotional communications
Right to Data Portability - Request your data in a portable, machine-readable format

To exercise any of these rights, please contact us at support@theframetheory.co. We will respond to your request within 30 days.

Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will immediately delete that information. If you believe we have collected information from a child under 13, please contact us immediately at support@theframetheory.co.

International Data Transfers

Our website and services are hosted in the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States. By using our services, you consent to this transfer and processing.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by email or by posting a notice on our website. Your continued use of our services following any updates constitutes your acceptance of the revised Privacy Policy.

Privacy Regulations

If you are a resident of the European Union or other jurisdiction with privacy regulations, you have additional rights under those regulations. We comply with applicable privacy laws including GDPR, CCPA, and others. For specific requests related to privacy regulations, please contact us with your location and we will provide you with appropriate information and assistance.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or to exercise your data rights, please contact us at:

Email: support@theframetheory.co

Website: theframetheory.co

Last updated: December 23, 2025